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In 1850, Brooks’ grandsons inherited the business, and they renamed it Brooks Brothers.
He believed members of the firm would be interested in it.For a few days, the aged sheet of paper caused quite a stir. Several authorities in these matters examined it under a microscope and agreed with a typographical expert finally that the little notice was clever forgery, and although Brooks Brothers was not the first direct mail advertiser, they certainly are the oldest retailer in the US.Brooks Brothers, internationally known, and at the time the largest firm of manufacturing retailers of men’s clothing in the US, was undoubtedly founded by Mr. In 1850, Brooks Brothers took the Golden Fleece as their company’s symbol. From the beginning, Brooks Brothers was a ready-to-wear store, and they were the first store in the US to offer ready-to-wear suits for men.
