The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs.
On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship,’ it said.
A team of psychologists create questions to make sure you’re paired with people of similar priorities and personalities, you are only shown six compatible suggestions a day, and you get curated date ideas which are tailored to users based on common likes. Your individuality matters UK Dating Award event organiser Charly Lester said, ‘The thing I love so much about working in the dating industry is that it’s constantly evolving.
In recent years Tinder has had a massive effect on the industry, and you can see that reflected in the way people date.
Speak to singletons over the age of 30 and you hear the same mournful refrain: “Most of my friends are married or partnered up and the only single people I meet are workmates.” Add to that the fact that once the carefree 20s are over, lots of things change – with more responsibility at work, there’s less leisure time, mortgages begin to take their toll and fewer carefree parties take place. Even a woman as gorgeous as Lisa Snowdon, attractive enough to have captured the interest of George Clooney, has admitted to being scared that “maybe there’ll be no husband, no baby, no wedding”. Column inches in the glossies are given over to attractive, successful single people bemoaning the lack of a suitable mate.Last Thursday, I went to this year’s UK Dating Awards as a finalist in the Dating Writer of the Year category.Held at the HAC Armoury House, the list of winners indicated that a change in dating is on the horizon, and for the better.