It should be smiling, looking at the camera, and a clear shot of your face.
PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
It is unfortunate that so many people join dating sites but so few put a fair effort into writing a really good profile that makes them stand out from thousands of other users.
I am not sure why people go through the trouble of signing up and filling all those questionnaires and then post a profile that looks like a copy of any other neutral, boring, profile full of cliches and types.
Researchers from Queen Mary University of London wondered the same thing, so they analyzed previous research on attraction.
They combed through nearly 4,000 studies, settling on analyzing 86, with literature ranging from psychology, sociology, and computer, behavioral and precognitive sciences, to figure out the most effective approaches to digital dating.