Trade Me is an e Bay-style online marketplace that lets entrepreneurial Kiwis trade everything from second-hand running shoes to million-dollar homes.
It also offers classified employment, housing, dating and travel services among many other features and lifestyle services. s spectacular dominance in New Zealand is emphasised by the fact that total session visits rose to 77.4 million in July…
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This fact alone is discomforting, but whether this is a result of the website’s ethnocentrism depends on a few factors, including whether the poll was conducted openly (i.e.
giving respondents a choice of any country they could think of), or whether a list was shown to them that excluded a lot or all Asian and African countries.
It would be harsh to put blame on either the polltakers or the website for the lack of representation.
Ultimately it leads to a larger sociological issue of which features are considered attractive enough for mass appeal and leading roles.